Developing mobile applications has become an utmost necessity these days given that most people spend their time on their phones. Sad, but true! Your customer is chained to their phone, and it is, therefore, your prerogative to make your product available to your customers so that you have a better reach. Besides fretting over the development costs and the hosting charges, the question that bugs all application development organizations are what platform to use.

But what is a platform generally?

In simple terms, it is the operating system that you intend to use. The operating system is the software that allows your application to grow rapidly as a business product. The operating system can be used to build, deploy, test and manage the mobile application which can be then accessed via Smartphone’s or tablets.

On a global scale, you have a gazillion vendors who offer these platforms for you to host your applications. Be it Android, Kinvey, Kony, Out systems, Salesforce, Apple XCode or others, the business always drills down to one question that all mobile application developers ask themselves. Should we go for Android or Apple?

Before we answer that question, it is very important that you understand why you need a certain platform. The best platforms give you the basic functionality of the building, deploying and testing your application. However, you cannot rule out the importance of middleware and backend services which act as the foundation and frame for the entire set up. You may need authentication, data storage, intense security before your app goes live. For hosting, you could pick between cloud-based services or on-premises solution. The choice is absolutely dependent on what specific project you are doing.

Now, if you have a choice between Apple and Android…

It can get nightmarish for sure. It is best to study your audience to get started with this decision. Both users behave differently, therefore you need to have a strategy in place to understand if your target audience is built for Android or Apple. If you ignore the basics, you could be potentially overlooking your revenue potential. However, there are solutions which can make the choice easier for you.

Native apps are developed on different codes. This tends to differ in behavior. Now if you want these apps to be available on both the platforms, the well written code will need to be written for both of these individually with equal performance
quality. The process can be long and exhaustive, but it is worth doing properly.

Getting to the point

Get the basics right. Android dominates the market when mobile platforms are concerned. Apple devices are meant to work on iOS which is peculiar to all Apple products. The dominance is well explained because of the variety of products Android users are exposed to. Apple is a singular brand and is restricted. Android is available on all phone brands other than Apple. So, it all drills down to the primary functions of the application and your eventual target audience.

If you have been thinking of developing your app on both platforms, it must be considered that you may have to initially choose one platform due to the cost.

Having an app on both platforms from the beginning is going to cost you more, require manpower and the increased overhead is something you may want to avoid when just venturing into the market. However if budget is not your main concern, then it may make sense to build an application for both platforms.

So when do you build the Apple App first?

If there is a perpetual common connection between your customers and the behavior of your Apple users, it is crucial that you do that research well. Graphs and information can be misleading given that the charts tell one story, whereas consumer behavior says another. Eventually, if you do not have the proper data and consumer behavior in place,
it is tough getting the hang of the numbers and eventually deciding if at all your audience is interested in the product.

However, do not jump to conclusions just yet. Your statistics could say something, but the reality could exactly be the opposite. UK iPhone app development companies recommend digging deeper to help you analyze your results better. Find a demographic and see how it works to decide if you should be building a native Apple app.

When do you develop Android first?

Android dominates the world traffic, and nearly everyone is familiar with the usage process of this platform. If you pick Android first, no one would question if it is a bad decision. You need to be more customer-centric to avoid falling into the oblivion of the many apps that exist. You could have better a notifications strategy, you could have a better UX or you could go for better functionality which can keep your users engaged for a good long time. This adds to your revenue and
returns.

Budget for cost per installation?

Cost per installation is the money you earn for every application downloaded and installed. Apple charges more and Android is half of what Apple is priced at. A UK Cross-Platform Mobile App Development Company would usually suggest that you choose just one platform to launch on. Now, if you develop it on Android, you would have a better reach, more volume, and the likes, which eventually translates to a better rate of returns. Apple, on the other hand, doesn’t allow you to tinker as much with the application functionality. Apple users are usually used to making in-app purchases which is
better when revenue is concerned, whereas Android users are least likely to do so.

Therefore, it is crucial that you pick out a platform wisely before going live on that business application.

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